About Us
We represent brands from all over the world.
Based in Tel Aviv, Israel.
Our Brands
Our story
in numbers
We've been running since 1986, from our headquarters in Bialik St, Tel Aviv, Iseael
500
employees
2,000
wholesale
accounts
130
owned stores
15,000
sq. meter
logistics center
North-west view
South-east view
Logistics
Storage & Distribution
Our privately owned center covers an area of 15,000 s.q meter and is built 14 meters tall.
The logistics activities volume is about 350 containers per year, distributing over 150,000 cartons or 1.7-2 million units.
We are able to collect and distribute 15,000 different catalog items in a day.
inside tour
WholeSale
+ 2,000 selling points
We sell our products in over 2,000 Boutiques, outdoor stores, sporting goods stores, department stores, hardware stores, children's stores, shoe stores, bag stores and more!
​
Our agents visits their selling points monthly verifying that brand representation is held to the highest standard.
Our +20 selling agents are divided by expertise
Outdoor
Bags & Suitcases
Sports
Institutional
Fashion
Retail
130+ stores​
Describe your image
Describe your image
Describe your image
Our owned retail chains has branches spanning from the north of Israel to its southernmost city of Eilat.
​
WeShoes
Everyday shoes & bags for the whole family
TrekMarket
Travel gear
Shoofra
Boutique shoes & bags for woman and men
NewRun
Sport shoes & clothing
Ecommerce
170,000+ visits a month.​
1 year return, 14 days refund policy. 80% of our orders reach the client in 24 hours, with guaranteed arrival within 3 days.​
%20copy-min.jpg)
Original content
If that's works with your brand strategy, we can & love to produce original content to adjust the look and feel to the local audience, and promote sales.
Institutional
HAMALBISH was established in 2009 with a mission to supply quality workwear to employees and fastly became among the biggest players in Israel in the work-and-safety wear industry.
In 2018, After years of working together,
New Cinema has acquired HAMALBISH
Among our clients, you can find The Food Industry, Construction Companies, Logistics, Manpower Companies, Factories, High-tech companies, Municipalities, Israel railway, Israel water department, Israel firefighters, Israel Police.
Marketing
media & PR
The marketing department conducts independent campaigns on television, radio, print, sponsor events as well as through live fashion shows.
TV ad
Over 1M views
TLV fashion week
Sponsor events
Social media
& giveaways
Our social media division manages 12 different accounts on Facebook, TikTok and Instagram with thousands of followers each. We work with 4 different public relations agencies, and distribute 700-1,000 items to influencers each season.
model &
reality star
manager of the biggest arabic lifestyle facebook group in Israel
Donation of 3,400 pairs of Crocs to medical teams during COVID19
Visual merchandising
We believe that product exposure promotes sales, so we invest in temporary exhibitions. Any given moment there are 30-50 exhibits at selected locations within shopping centres throughout the country
Nicola ward
Fufu nakib
Customize
packaging
Medical teams
The center is fitted with a 500 megawatt system of PV panels on the roof
Environmental Responsibility
It provides enough solar energy to power the entire business
in a green and environmentally responsible way.
Vegan community
If your products are vegan, this is an excellent opportunity to work with us. We combine a lot of efforts to work with "Vegan-Friendly", an international nonprofit organization established in 2012 to end animal suffering and global warming. In Israel, we host the world's highest per capita vegan population, so communities rely upon the organization's "vegan-certified products" so that more people can access and enjoy a Vegan-Friendly lifestyle.
OFFICE &
SHOWROOM
New cinema group's showroom
We are located in central Tel Aviv on historic Bialik Street, surrounded by good restaurants, an active nightlife and walking distance from the beach.
In our 300 sq. meter private showroom, each brand gets its own section designed in keeping with brand identity and graphics.
Contact us
We love making new friends!